I worry about this as I think going to the football is habbit forming - if people don't know/have to actively find out when the game is they are less likely to go, whereas if (generally) there is football on every second weekend, people get to know when game weekend is. Having the odd game here and there, and a month without football in the region (by the time two away games and the 'home' game away pass) means people will get out of the habit of attending.
As for instructing that better football is played by shifting to the more attractive 4-3-3, the less said the better. Unless players change (or chequebook opens) King Canute might have more success.