I think Patrick's point is that the timeframes are for families to attend, but the advertising campaign is about making noise and foussed on the Fever. The two don't really align.
Exactly this. The Nix obviously asked for lots of Sunday games when the draw was being made, as Sunday games have historically had our best attendances. Clemengers have come on board and aimed the marketing at people like myself, namely students and young business people who want to have a good time singing and chanting. None of the advertising is aimed at the target market of the Sunday afternoon games, so the advertising is very ineffective.
I'm tempted to go out on the street on Fever Friday next week, and rather than hand out flyers, just ask people if they know when the next Phoenix game is on. My hypothesis is that a large majority of Wellingtonians don't even know when the games are on, so it's going to be very hard to get them to buy a ticket to an event they don't know about.