Thats a fascinating discussion on the Blog. Good on all of you who have posted and massive kudos to Gareth for replying. I don't disagree with much he says but then agree with most of what the posters are saying as well.
I think he and others are using 'style' in quite different ways. I don't think he is confining it (or maybe I hope he isn't) to what goes on on the pitch. I think he is talking about the ethos/culture/style of the club as a whole. From recruitment to management etc etc. I think peoples ears pricked up when he used 'total football' as the term and for most football followers that has a very specific meaning.