Our selling point is clearly Ernie the Giant Chicken. WELL DONE WELNIX, FINGER-ON-THE-BUTTON MARKETING THERE.
Seriously, I suggest we let the Firebirds have Nixie on a loan deal. He'll do wonders down at the Basin and stop annoying us.
I don't think Ernie is "annoying". He's not like most mascots in other codes where they are running up and down the sideline during the game. He is there for the kids (who, from my experience, love him) pre-match and at half time but then hides away during the match. He also seems to be a hit when roaming the streets.
Sure, he shouldn't be our only marketing tactic, but to label him as annoying is unfair.
Edit: I do think that there is so so so much work that needs to be done in marketing.