How do I put this nicely - I think this is an after the fact explanation for what has become an enormous c0ck-up? If we changed style in the summer our recruitment was way off and it wasn't at all evident in the first couple of years. If we changed style half-way through the year then there were some very mixed messages flying around
You would think that they would learn from watching NZC that they are best to stop bullshitting and just come straight out.
What is he not saying then ....