the question has to be why not?? Not sure I'd be saying that's all well and good.
The Phoenix want a flat tax and to kill your cats and according to this forum is are extreme right wingers/extreme left wingers (going by forum posts). great. Even if that's not what he meant that has been the message. Confusion is a good way to provoke debate, but a confusing brand.
Keep it simple. Less is more. Get some one with no baggage and a football profile or no other profile to front. Someone who is nothing to the public but Phoenix. If they see their name in the paper it is Phoenix related and to the point. Don't make coming to Phoenix games a referenda on other opinions!