OK, so back to my earlier argument - do the Breakers attract more publicity (radio, TV news etc) because they are more successful, or perhaps because they are seen as an Auckland team (therefore more newsworthy)? Same with Warriors? Apart from the core fan groups (i.e. the season ticket holders) i think New Zealand sporting public tends to be fickle, so the strategy of creating a greater media coverage makes people think the team must be "really popular" which in turn attracts even more publicity.
Are the owners of the Breakers or the Warriors more media-savvy than WelNix?
Or, is there something to do with more media coverage because the above two teams both have "New Zealand" prefix in their names?
1) They are an Auckland team so more available to our more Auckland-centric media (understandable, its a bigger market, and where most are based - CGW only started doing any nix stories at all when they got Megan whatshername on contract because they then had a Wellington reporter)
2) They win, (in a much less competitive league, by spending enough to have the best players in the league). What is in the brackets is irrelevant - they win.
In terms of coverage, I actually think 1) is the most important.