And given the financial state of some other clubs, I reckon we are down the list of problem franchises. That's not to say we don't have issues. But crowds is a New Zealand issue for all sports.
Somehow the mindset of the public needs to evolve from bandwagon to season pass holder. Not an easy task.
What I don't understand is why there are significantly more people in Wellington prepared to pay $200+ to play 18 games of football a season. Capital Football effectively has more "season ticket holders" than the Nix. Wtf is that about? What is so different about those two offerings in terms of a willingness to commit? Then there's all the people who support an EPL (or some other overseas) team but who don't support the Nix. I just don't get it.
If they haven't done it already this is two groups the Nix seriously need to survey to find out what's going on: Wellington based football players and followers who don't attend Nix games (and there's probably a big overlap between the two). Why don't they come, and what would it take to get them to?
1. winning football
2. a marquee/excitement machine
3. rivalry/dealing to dorklanders
4 some buzz like this man provided
