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Phoenix Ownership - Rob says FTFFA

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Posted October 28, 2015 11:54 · last edited October 28, 2015 12:00

Lonegunmen wrote:

charliec wrote:

All this talk about the SkyTV money - didnt the FFA negotiate that deal?

Or more correctly, shouldn't they be negotiating with Sky and rattling them for a bigger amount and not the club.

Sky pays what they think the nix are worth - it's obviously not enough for the FFA. 

To play devils advocate here, the FFA look at the sky ratings and say that if after 10 years of having a pro football team the NZ market just isn't into it and isn't showing the growth that is expected then what evidence is there that another ten years will be any better?

The outpouring of support, while only a one off and not indicative of active support, shows at least the awareness that the nix has, and therefore the potential market. Hopefully then they realise that the ten years has achieved something namely a broad knowledge and casual following of the team that can be converted into viewership, and therefore revenue from Sky with just a little more investment.

We all know people that go to a game every couple of years with there mates, keep an eye on the nix scoreline if they stumble across it in the paper or see it on the TV news, and will be at a finals match in full stripey if we ever get there. But don't watch the team on sky, don't go to games regularly, and don't follow the team on the internet. Those people cannot be converted, but their children will be huge nix supporters. That is what ten years will gain us. There will be people who's parents are casual supporters but are football mad and have grown up their entire lives with the nix.They will support the nix because their old man casually supported the club, took them to a couple of games, and watched the score on the news.

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Ryan edited October 28, 2015 12:00
Lonegunmen wrote:
charliec wrote:

All this talk about the SkyTV money - didnt the FFA negotiate that deal?

Or more correctly, shouldn't they be negotiating with Sky and rattling them for a bigger amount and not the club.

Sky pays what they think the nix are worth - it's obviously not enough for the FFA. 

To play devils advocate here, the FFA look at the sky ratings and say that if after 10 years of having a pro football team the NZ market just isn't into it and isn't showing the growth that is expected then what evidence is there that another ten years will be any better?

The outpouring of support, while only a one off and not indicative of active support, shows at least the awareness that the nix has, and therefore the potential market. Hopefully then they realise that the ten years has achieved something namely a broad knowledge and casual following of the team that can be converted into viewership, and therefore revenue from Sky with just a little more investment.

We all know people that go to a game every couple of years with there mates, keep an eye on the nix scoreline if they stumble across it in the paper or see it on the TV news, and will be at a finals match in full stripey if we ever get there. But don't watch the team on sky, don't go to games regularly, and don't follow the team on the internet. Those people cannot be converted, but their children will be huge nix supporters. That is what ten years will gain us. There will be people who's parents are casual supporters but are football mad and have grown up their entire lives with the nix.

Ryan edited October 28, 2015 11:58
Lonegunmen wrote:
charliec wrote:

All this talk about the SkyTV money - didnt the FFA negotiate that deal?

Or more correctly, shouldn't they be negotiating with Sky and rattling them for a bigger amount and not the club.

Sky pays what they think the nix are worth - it's obviously not enough for the FFA. 

To play devils advocate here, the FFA look at the sky ratings and say that if after 10 years of having a pro football team the NZ market just isn't into it and isn't showing the growth that is expected then what evidence is there that another ten years will be any better?

The outpouring of support, while only a one off and not indicative of active support, shows at least the awareness that the nix has, and therefore the potential market. Hopefully then they realise that the ten years has achieved something namely a broad knowledge and casual following of the team that can be converted into viewership, and therefore revenue from Sky with just a little more investment.

Ryan edited October 28, 2015 11:55
Lonegunmen wrote:
charliec wrote:

All this talk about the SkyTV money - didnt the FFA negotiate that deal?

Or more correctly, shouldn't they be negotiating with Sky and rattling them for a bigger amount and not the club.

Sky pays what they think the nix are worth - it's obviously not enough for the FFA. 

To play devils advocate here, the FFA look at the sky ratings and say that if after 10 years of having a pro football team the NZ market just isn't into it and isn't showing the growth that is expected then what evidence is there that another ten years will be any better?

The outpouring of support while only a one off and not indicitive of active support shows at least the awareness that the nix has, and therefore the potential market. Hopefully then they realise that the ten years has achieved something a base knowledge of the team that can be converted into viewership, and therefore revenue from Sky with just a little more investment.