Oz media commentator tries reductive "new player in the market automatically increases value of A-League rights" argument: Optus deal could provide A-league windfall
Not sure if that's just wishful thinking, there's certainly other variables to consider like, umm, ratings. It might be true that there are a lot more Pay TV and internet options this time round that collectively increase the possible reach and value of the rights though. I'd love to think that's the case.
Following on from that line of thinking what if this was a way in which NZ could offer real commercial value to the A-League - as a kind of research laboratory for innovative new broadcast/mobile/internet products? At its simplest what if the FFA specifically used NZ to trial an A-League internet streaming product similar to PL Pass?
Basically, I don't buy the "new player in the market increases the value of the rights" argument but I do think that there's now potential for new and innovative products and packages across broadcast/mobile/internet to offset some of the ratings decline or maybe even increase ratings.