the true worth is 200-300k plus whatever it would cost for fox sports to film Wellington games. It is so low because every other A league game is basically worthless (which the FFA somehow seem to think is the Phoenix fault), and sky has leverage when it comes to broadcasting nix games.
Way I see it is there are two ways to change that:
a) make the rest of the league more attractive to New Zealanders somehow (kiwis not counting as foreigners perhaps as one example?)
b) make the possibility of someone other than sky filming games in NZ more viable. Perhaps by increasing economies of scale by adding a second NZ and doubling the number of games in NZ.
Or maybe investing in the necessary equipment, facilities and staff, but that would cost money.
Does the licence expire at the same time as the broadcast deal with sky expires? Maybe part of the negotiation with NZF is to put some $ toward such equipment to help the FFA set up a situation where someone other than sky can broadcast games? It would explain why sky don't seem to be a part of that negotiation (as someone mentioned as being odd in another thread). Or am I just dreaming?