It's not just shareholders though - you have not quite grasped this - if SKY pay what the FFA think the rights are worth (and I'm sorry but they are not worth as much as the FFA think they should be) then SKY will probably pass on some of the contents cost via a price increase - so the price hits all the customers.
I love the Phoenix - and I am in a position to offer a slightly more balanced view than some on this particular topic. I wish that SKY would embrace football totally but the viewer numbers just don't stack up against League, Rugby etc. But I hold hope that SKY will do what they can to keep hold of the football and do right by it - but that doesn't mean pandering to every whinge moan and complaint from football fans, we are really a sad bunch sometimes! (yes that includes me)
I'm not questioning your love for the Nix dude, >1500 posts means you must give quite the shark.
But surely whether you think people are biased against sky or not you can appreciate the opinion that with them being more or less the only player in NZ and they make so much money (especially if what Ryan said is true) and if they don't pay enough the Nix could no longer exist. And if they were the one area the Nix fell short on people would be pissed, we don't know exactly (you might be in the negotiations meetings or email chain so may be in the know, I don't know).
You wont find many fans of the FFA in the forums but if the Nix get closed because Sky doesn't pay enough for them to exist, I'm going to absolutely blame Sky as its Sky's choice how much money they pay.
As Smithy said Sky has played content chicken before so with no information I'm not going to assume that Sky are 100% angelilc.
