The opposite to the Phoenix's marketing, which is not working, hence the reason for the traveling circus!
See, I honestly don't believe you know what (good) marketing is either. I think you have unrealistic expectations of what marketing can accomplish, which is shown in that you don't actually make any concrete suggestions.
I am not in the business of producing marketing campaigns for football clubs, so you are correct in saying I don't know what a good marketing campaign for a football club is.
There are marketing companies, that will invoice you varying amounts for their services. If you choose a marketing company that isn't very good at marketing your product or service, you choose another one, & hopefully they will be able to achieve better results.
If, on the other hand, you decide to stick with the original marketing company, the chances are very high that the results of subsequent marketing campaigns will achieve similar poor results.
Case in point being Hamilton last weekend - very poor marketing=very poor turnout.
I hope this has helped you Doloras. Judging by the tone of your previous comment, you probably already know a significant amount about marketing, so maybe YOU could develop a marketing plan for the WELLINGTON Phoenix?
(Although in hindsight, your skill at producing highly unimaginative memes indicates a lack of marketing nouse!)