The Wellingtonians amongst you won't like this but I think with the current 10 team 3 round structure 1 team in NZ format, of the 13 or 14 home games a season, only 9 games (one against each team) should be played in Wellington. The 4 or 5 instances where we have a second home game against a team should be taken out around the country.
Reasoning being to maximise revenue by making the product scarcer., after all who wants to see CCM, or NEW twice? If you want to see WSW or MV you'll only have one chance not two. Sure you lose a little in home ground advantage but with the exception of Auckland, it makes the road trip more demanding on the opposition with the extra flight involved.
With the Wellington home games, split them evenly being family friendly kick offs and corporate friendly kick offs.
To get more club and club player involvement with games, have someone in head office negotiate with the bus companies, and put package together where for each club there is a bus with 50 game tickets leaving from the club carpark. This can work for the senior teams having a night out, or Mum&Dad taking the under 12s, or the 13-18s being independent.
The draw doesn't work that way though, we're not going to be able to get favorable timing in all the stadiums and cities and play every team once in Wellington.
We're also playing four games outside of Wellington this season and we just got 5k people to the first one so that strategy isn't working so far.
Another point is the team is owned by Wellingtonians for Wellington, the traveling circus is a neccersary evil but the ultimate goal is to grow crowds and make it sustainable within this city, if the goal is to change then we'd first need to find new owners.
I think the team should experiment playing a game in one of the regional cities (like Tauranga, Rotorua, Nelson, etc) during the last week of December or first couple of weeks of January and get the holiday crowd, Wellington is pretty empty at that time of year anyway and not only would you get a lot of people who don't have much to do/families who need to entertain the kids/people in party mode, you also reach a diverse range of people who have congregated from around the country rather than just from the area you're in.