Well, Napier Phoenix just brought up the other canard - that "if only" Welnix would splash the cash on coach and players we'd start winning big. That's another argument which is IMHO as unsupported as "market it and they would come". Firstly because we are lucky to have owners who are taking a risk-averse, let's-not-go-broke approach to funding. Secondly because we are neither the Bling nor Citeh and the FFA are not going to allow us to rort the salary cap. Thirdly, as I keep mentioning, Wellington (despite the boosterism of many of its citizens) is not the sun-drenched beach-laden semi-retirement option for Euro footballers that the big Aussie cities are.
The facts are that our two best seasons were those when we got extremely lucky with a star player - Paul Ifill 09/10 and Nathan Burns 14/15. In neither case was that the result of offering big bucks to a sure thing. It was due to taking a chance on someone who had an inconsistent record and believing in them. The fact is that I think we underestimate the factor of luck in recruitment.