Hi all,
Australia here, here to help.
1. WELLINGTON IS TALKING TO THE WRONG AUSTRALIAN
By that I mean, the Aussie Soccer Community is largely run by Euro-Aussies, so to 'talk' to the Australian Soccer Community, the Phoenix need to talk to the Euro-Aussies in Australia, not the anglo-Aussies
2. FORM ALLIANCES WITH GOOD AUSSIE NPL CLUBS
Similar to point 1 above, the Euro-Aussies involved at NPL level may feel alienated from the Main Show, as the Nix are alienated by many in the Australian Soccer Community, the Nix should form alliances with Euro Historic-based NPL clubs.
3 REMEMBER WHO IS PAYING THE BILLS
If Fox Sports are the source of income for the players wages, then the Nix should ask "what do Australian TV audiences want to see from us, to watch our games". If that means hiring Serbs/Croats/Italians and Greeks, until Wellington find its feet, then cater to that market.
4, WHAT KIWI SOCCER THINGS WORK IN AUSTRALIA
Kosta Barby and Marco Rojas worked in Australia, especially in Melbourne (a rather cosmopolitan city), as they are Kiwi-Ethnics, sending over plain old Joe Smith from Auckland won't excite the Aussie Soccer Fraternity, unless plain old Joe Smith from Auckland offers something to the Aussie Soccer Market that is NOT there otherwise....
The club worked when Pignata was CEO, as he "got" the Australian Soccer market....Pignata is Italo-Australian....
Nighty night.