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Posted January 14, 2026 07:23 · last edited January 14, 2026 07:30

Well the Nix ALW side at the moment are probably attracting crowds only 1,500 to 2,000 smaller than the ALM side. Plus playing in a much cheaper venue, and with a substantially lower wages bill.

But then you have factors like what is the sponsorship revenue split, media rights revenue split etc etc

You'd keep an accountant busy for a while, separating all that out.

Basically both leagues are struggling with low crowds, substantially lower media rights revenue (compared to the Fox Sports glory days), few big name marquee players and wasteful spending/mismanagement by the APL (Keep Up saga).
In the past the ALW had a heap of high profile Matildas players. Not anymore.

Would be great if the ALW could go full time pro. It's a noble goal. But hard to see it happening any time soon.

Though not perfect, I'd say currently Welnix's spending on it's women's team, is the standard that should be met first by all the other clubs. When all the ALW teams are resourced as well as the Wahinix apparently are, then you try to raise the bar further, with yes full time professionalism the end goal.

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Unknown editor edited January 14, 2026 07:30
Well the Nix ALW side at the moment are probably only attracting crowds 1,500 to 2,000 less than the ALM side. Plus playing in a much cheaper venue, and with a substantially lower wages bill.

But then you have factors like what is the sponsorship revenue split, media rights revenue split etc etc

You'd keep an accountant busy for a while, separating all that out.

Basically both leagues are struggling with low crowds, substantially lower media rights revenue (compared to the Fox Sports glory days), few big name marquee players and wasteful spending/mismanagement by the APL (Keep Up saga).
In the past the ALW had a heap of high profile Matildas players. Not anymore.

Would be great if the ALW could go full time pro. It's a noble goal. But hard to see it happening any time soon.

Though not perfect, I'd say currently Welnix's spending on it's women's team, is the standard that should be met first by all the other clubs. When all the ALW teams are resourced as well as the Wahinix apparently are, then you try to raise the bar further, with yes full time professionalism the end goal.
Unknown editor edited January 14, 2026 07:29
Well the Nix ALW side at the moment are probably only attracting crowds 1,500 to 2,000 less than the ALM side. Plus playing in a much cheaper venue, and with a substantially lower wages bill.

But then you have factors like what is the sponsorship revenue split, media rights revenue split etc etc

You'd keep an accountant busy for a while, separating all that out.

Basically both leagues are struggling with low crowds, substantially lower media rights revenue (compared to the Fox Sports glory days), few marquee players and wasteful spending/mismanagement by the APL (Keep Up saga).

Would be great if the ALW could go full time pro. It's a noble goal. But hard to see it happening any time soon.

Though not perfect, I'd say currently Welnix's spending on it's women's team, is the standard that should be met first by all the other clubs. When all the ALW teams are resourced as well as the Wahinix apparently are, then you try to raise the bar further, with yes full time professionalism the end goal.
Unknown editor edited January 14, 2026 07:27
Well the Nix ALW side at the moment are probably only attracting crowds 1,500 to 2,000 less than the ALM side. Plus playing in a much cheaper venue, and with a substantially less wages bill.

But then you have factors like what is the sponsorship revenue split, media rights revenue split etc etc

You'd keep an accountant busy for a while, separating all that out.

Basically both leagues are struggling with low crowds, substantially lower media rights revenue (compared to the Fox Sports glory days), few marquee players and wasteful spending/mismanagement by the APL (Keep Up saga).

Would be great if the ALW could go full time pro. It's a noble goal. But hard to see it happening any time soon.