Time to throw in the towel. Currently paying $105 and that's without the Movies. If I get offered the half price deal, I'd take it but I cannot justify it to the wife with a price increase. Thanks for rewarding my loyalty Sky.
I know this won't be popular but some of the comments on here are suggesting Sky isn't allowed to put the prices up in the face of unprecedented increase in costs (both for rights and for resources, IE wages). you have the right to vote with your wallet but they are a company like any other trying to turn a profit.
trouble is, they've lost customers, are losing customers and their response is to increase pricing. Not good business sense imho but you are correct, the customers right to choose. Sadly, I think this will AGAIN backfire on Sky.