Hey, one of the dudes who threatened us in the Zone is justifying himself in the blog comments, and gloating that he stole our WE'VE GOT WOOD banner.
But more seriously: what needs to happen is a clear explanation of what active support means and what you're letting yourself in for when you buy a ticket in The Zone. Possibly putting the information on fliers on chairs, on signs, on a video on the big screen, whatever it takes to get the message through to every single person (because it only takes one boofhead to start a fight).