THE world cup & NZ's profile

THE world cup & NZ's profile

americas cup = bollocks
rugby wc = small beer

This govt loves talking up economic growth as Nz's number 1 issue (and, perhaps unwisely i've just helped them do that)

for me the benefit of the world cup is that i get to live and breath football for over a month!

but if folks are interested in the econ/branding benefits for NZ ...

the fact that we've just made Harvard Business Reviews' 'stat of the day' indicates how influential THE World Cup is

The Daily Stat: New Zealand Poses Scant Threat at World Cup http://s.hbr.org/b8BwWT     tigers2010-05-15 10:07:19

I think the message is starting to sink in on the 9th floor of the Beehive.

Don't think John Key is the man to take this opportunity.

Are there any genuine footballers in government? Rugby is a bit like religion in America- everyone has to say they like it. And I recall Paul someone or other from the National backbench quoting the famous attitude:  " haha poof ball"

Didn't we do this with Midfielder and all his stats a year or two back? Aussie government pumping in millions and doing trade missions.

We're getting a media website. That'll bring in the crowds right?

http://www.koreaherald.com/national/Detail.jsp?newsMLId=20091102000033

And this is our foreign minister trying to sell rugby to Korea, land of Ji Sung Park who still dine out on their previous world cup, and where football fields flourish in every spare space and school yard.

So no. No political equivalent of Gourdie or Geoff Bryant... They are probably hoping it dies so it doesn't hurt the Rugby crowds.

Waiting to be proved wrong.
martinb2010-05-15 14:42:03

Lets face it, rugby is a hard sell to many countries. There is unlikely chance of a football country being fully in to it and expecting to do well on the international scene because it is a different mentality and set of skills and very few quality coaches about. They have no real impact should they get to the RWC as the step up is too much.

Without extensive programmes and actually having players of good height and strength build by an adequate diet, it's a hard sell to the poor and developing countries when football is more skill based that appeals to the masses. Sevens Rugby (based more on speed with skill than strength) may have a chance but not the less known 10-man Rugby or the popular 15-man Rugby.

Football has a better established roots and it makes more sense to pull stronger culture ties that esteem from it and hence better for trade negotiations.

I mean we are brand Rugby. But it doesn't have to be that simple a brand, and with the way rugby is going probably can't afford to be.

All these players overseas we keep mentioning make people who would never have seen a rugby ball aware of us, and when their country (ie China among others) really struggles to make the World Cup the fact that we made it is something that gives us new access and profile.

also, as NZ's population becomes more multi-cutural as wise cynical politician would be well advised to understand that referencing the All blacks without also noting the All Whites or Phoenix will cost him or her votes

Good on you UBD, if your role permits (i infer that  it wont), you might also advise the other parties to lift their eyes beyond their parochical horizons

 

Well he did just lead a trade delegation to the Gulf States or something didn't he? Should ask him if football came up...or if it ceased to exist once they failed to qualify...

here's a repost of some old links if they need inspiration:

http://www.austrade.gov.au/Football-Fever-the-economic-benefits-of-the-Socceroos/default.aspx

http://www.austrade.gov.au/socceroos-world-cup-qualifiers-to-help-middle-east-discover-australian-business-potential/default.aspx

http://www.smh.com.au/news/football/exporters-hope-socceroos-will-kick-open-new-markets/2008/06/05/1212259004789.html


I think it is the advertising and name recognition factor, and how we can build on that. We suddenly become interesting to a whole range of countries outside our direct commonwealth culture.

or "we suddenly exist " and - less facetiously - we are now associated with one of the emotional highlights of tens of millions of consumers in each of the 31 other countries (and beyond - because, guess what John, - the ENTIRE world will be watching)

Why not sponsor our training kits with the tourism NZ logos for example. There will be people all over the world seeing clips of us training in the lead up to our games. Thats just a starter for ten but an idea of how this could be leveraged by the govt, what was it for the americas cup 41 million, rwc some other rediculous number. We'd whore ourselves out for a few mil i would imagine.

Did Key show up to your Minor-Semi v Newcastle?