Bearing in mind I don't have full context here, but your read on the players not necessarily doing the right thing tactically strikes me as fairly true. Even in the original article that broke some complaints seemed justified, while other aspects were just a bit... naive.
My question is: what's the endgame? What would be a satisfactory result for the players? The drama around last Friday's game seems to boil down to demanding a change in the club logo, which... well, I can see now that they point it out that it's a cock and balls, but that's not the serious issue re: disrespect for the women's game at WSAFC. It's not worth going to the mattresses over in itself. As far as I can tell the players are trying to run a "media campaign", i.e. their potent weapon is trying to use the WWC (and associated funding for WSAFC to be a training ground for Norway) to shame the club. That's got a limited time to be effective.
Latest drama is that that the players have apparently got the numbers for an Extraordinary General Meeting to get the board on the carpet, but the club secretary is apparently slow-walking it to try to drag it out to the school holidays or after the WWC. You can totally support the issues the players are raising while still wondering whether the people advising them haven't chosen losing tactics.
The crappiest thing is that if the players don't win, the utter misogynists on the NL Forum who are trotting out all these US Trumpy culture war lines about "lesbians with purple hair" "identifying as females" will think they've just driven back 50 years of progress.