You don't join the Varsity club to play football, it's a pretty unorganised setup as you'd expect.
That has definitely been the case historically but they're one of the most onto it clubs around now, pretty switched on by the looks of it with a comprehensive strategy in place and able to attract serious & talented players across all formats. Uni has always been a bit of a sleeping giant waiting for some proper organisation.
What is this strategy you speak of?
Check out this prospectus from last year - can you imagine Uni of a few years ago putting something slick like that together?
https://docs.zoho.com/file/04h6fa9d2103e19e1483f872279640f0f1ddc