I guess there's a lack of volunteers to look after social media? Some teams do ok (Uni, Cavvy), Mosgiel getting more regular at posting (on Facebook, meh), but still well behind what you see some clubs further north doing. Effort vs reward though I guess
I don't understand why clubs don't take some money out of the budget they pay the coach and put it towards running a proper social media site - players pictures, lineups etc. - it's not that hard, means a lot to the players and sets a professional standard. A great example is Dunedin Tech, they had a great set up last year (even with match programmes), but since the men's side has fallen apart nobody seems to care. Similar with Roslyn and Green Island, they only post when they're winning - which is not great for observers of the league that cannot be at the games.