to be honest, i don't have an opinion on it, i was interested
in regards to asb prem games, i'm not sure how i feel. the game needs money, but sometimes i wonder if charging at the gate is a bit short sighted when you consider that increased engagement can bring a lot more revenue long term.
I largely agree with this, I think $5 is a charge which would bring more people through the gates while also giving a modicum of revenue back to the club. If you sell things on site, then part of the money can be made back through that, as well as the long term benefits as you point out.
When I see clubs charging $15 or more for entry, while I'd still stump up if I had to pay, I'm positive that it'd drive your average family away.
There is, which is why I believe you should still charge at the gate for the product, but there are other ways to go about getting money flowing through the clubs, without turning away fans with too high gate prices.
absolutely agree
there's an outdated marketing theory that waitak and maybe others seems to be getting a little carried away with - the theory being if you put a price on it, it implies that the product has value
here's a wee example of what charging nothing can do...
i took my kids to the phoenix training session in kapiti last week. it was free, we could all go for nothing. the kids loved it; they got to meet the players. my 5 year old is now begging for a phoenix shirt (i got him germany for christmas...) and my 2 boys now want to watch them on telly and even my wife sat down to watch the last game. we will all be going to the next game. the phoenix now have 4 out of my family of 5 fully engaged and spending money. the 5th doesn't get a say because she's 2, she's engaged without choice...