I think the point is more that even if they'd found out about ASBP through some channel, they wouldn't be likely to go to some random park to watch amateur football. An event watching a professional side at the stadium is what some people like to do occasionally, no matter the sport. Once they then get hooked on football, we've seen a few then make it to ASBP games.
I think the point is more that even if they'd found out about ASBP through some channel, they wouldn't be likely to go to some random park to watch amateur football. An event watching a professional side at the stadium is what some people like to do occasionally, no matter the sport.