If the masses (esp meaning those who are not firmly aligned to a particular club) buy the merch of other clubs because they are consistently seen to be more successful, then it must have an impact on the commercial side. I imagine the new football fan coming in will not be choosing United at the moment.
If the masses (esp meaning those who are not firmly aligned to a particular club) buy the merch of other clubs because they are consistently seen to be more successful, then it must have an impact on the commercial side. I imagine the new football fan coming in will not be choosing United at the moment.