http://www.guardian.co.uk/football/poll/2012/jun/06/cardiff-city-shirt-change-poll
In a similar vein to the re-naming of exisiting stadia (e.g. St Jame's Park) as compared with building new stadia (The Emirates Library).
We've changed our strip, Hull City recently changed too - last season I think (although not the basic colours - rather the design).
Spurs went through a few changes early on as did Newcastle .
Sad but probably the way of the world these days were cash is king.
"Phoenix till they lose"