Football's Next Media Deal
We are due for a new media deal sometime over the next 18 months. Someone posted on the Alive Alive thread that Football outrates RL which is wrong BTW. However it is worth thinking what the next media will be. For what its worth this is my reading of the tea leafs...
The current media deals in Australia are the AFL, 1.25 billion over 5 years or 250 million per year, RL currently 80 million per year but they believe they will sign for more than the AFL latter this year [I actually doubt this but it will be close] RU I think just over 500 million or 100 million per year.
Football 17 million per year. Ratings and potential for growth are the things that drive the price. There is a huge arguement between RL & AFL who rates better, both rate well.
Football comes nowhere near RL or AFL in rating, except the Socceroos which are now Australias premier sporting brand. Some still say cricket but most today say the Socceroos.
Football does outrate RU across every sector. A-League outrates the Super competition and Socceroos win by light years over RU. [remember these are Australian ratings]
The next media deal will much bigger than todays� looking at the products and possible buyers ...
Products
9 International teams; three national domestic competitions A-League, W-League, Youth League all having a competition and a final series, The Asian Cup & the Australia Cup.
Media Buyers
FTA � Ch 9, 10, SBS, ABC
Pay � Fox
Online Net � Fetch TV� I think Fetch could be a real interesting player in our media deal�
Phone � Optus , Telstra & others�
With the Brand Band roll out, newer TVs having net connections, with more people being able to connect their phone or a stream to a TV monitor � Fetch & Optus could be very big buyers.. in this market and both have shown they like football�
As an aside Optus have always wanted a broadcasting platform like Telstra has with Fox � the relationship between Fetch TV and Optus is growing � it is a space very much worth watching�
Link for Fetch TV � http://fetchtv.com.au
Key Tournaments adding to the media deals value
Asian cup in Australia 2015,
World cup in Brazil 2014,
Olympics 2016.
A media expert wrote some months back that the State of Orgin over a five year period was worth between 250 & 300 million�. What then are the Socceroos worth �. plus other international sides when covered by FTA and marketd better�
My gut feeling is the next media will be a tad more than RU's and come in around the 600 million or 120 million per year... remember its only my opinion ... Midfielder2011-09-04 10:10:48
The current media deals in Australia are the AFL, 1.25 billion over 5 years or 250 million per year, RL currently 80 million per year but they believe they will sign for more than the AFL latter this year [I actually doubt this but it will be close] RU I think just over 500 million or 100 million per year.
Football 17 million per year. Ratings and potential for growth are the things that drive the price. There is a huge arguement between RL & AFL who rates better, both rate well.
Football comes nowhere near RL or AFL in rating, except the Socceroos which are now Australias premier sporting brand. Some still say cricket but most today say the Socceroos.
Football does outrate RU across every sector. A-League outrates the Super competition and Socceroos win by light years over RU. [remember these are Australian ratings]
The next media deal will much bigger than todays� looking at the products and possible buyers ...
Products
9 International teams; three national domestic competitions A-League, W-League, Youth League all having a competition and a final series, The Asian Cup & the Australia Cup.
Media Buyers
FTA � Ch 9, 10, SBS, ABC
Pay � Fox
Online Net � Fetch TV� I think Fetch could be a real interesting player in our media deal�
Phone � Optus , Telstra & others�
With the Brand Band roll out, newer TVs having net connections, with more people being able to connect their phone or a stream to a TV monitor � Fetch & Optus could be very big buyers.. in this market and both have shown they like football�
As an aside Optus have always wanted a broadcasting platform like Telstra has with Fox � the relationship between Fetch TV and Optus is growing � it is a space very much worth watching�
Link for Fetch TV � http://fetchtv.com.au
Key Tournaments adding to the media deals value
Asian cup in Australia 2015,
World cup in Brazil 2014,
Olympics 2016.
A media expert wrote some months back that the State of Orgin over a five year period was worth between 250 & 300 million�. What then are the Socceroos worth �. plus other international sides when covered by FTA and marketd better�
My gut feeling is the next media will be a tad more than RU's and come in around the 600 million or 120 million per year... remember its only my opinion ... Midfielder2011-09-04 10:10:48
Socceroo/ Mariner / Whangarei
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Pretty comprehensive.
I think the U20 WC will be another local tv drawcard as well
COYN
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If the new deal comes in at $120M as you predict, it should shore up the league.
Does anyone have any idea as to the losses of each club?
After covering the losses by increasing the payout to each club, the league will most likely still have over $80M per year to play with
Does anyone have any idea as to the losses of each club?
After covering the losses by increasing the payout to each club, the league will most likely still have over $80M per year to play with
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Seems a pity to break in and spoil maybe a record 1562 views and only two posts... but it inspired me to do some cal's .... they are on a web link I build as it goes kinda all funny if I just post in in the forum..
http://www.freewebs.com/midfielder/How%20much%20is%20the%20next%20football%20deal%20worth.htm
http://www.freewebs.com/midfielder/How%20much%20is%20the%20next%20football%20deal%20worth.htm
Socceroo/ Mariner / Whangarei
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Dear Lord,
Please do not let Channels Seven, Nine or Ten get anywhere near the broadcast rights to the REAL football.
We've all seen Channel Seven screw "soccer" before and we can't have that happen again!
If you see to this I promise I will go to church more that once a year!
Coops!
Please do not let Channels Seven, Nine or Ten get anywhere near the broadcast rights to the REAL football.
We've all seen Channel Seven screw "soccer" before and we can't have that happen again!
If you see to this I promise I will go to church more that once a year!
Coops!
"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009
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Below is a very interesting article from the Independent in the UK it talks about Sony making a big push for online TV� IMO this can only be good news for our next media deal...
Fetch TV is private company as discussed earlier wanting to set up an online TV broadcaster in Australia ....Fetch�s backer [a Sri Lankan] has Kerry Packer type coin wanting to break into the Australian media...
BUT the mere fact Fetch are in the market place, with Sony now making a big push into online TV... with many media experts saying online TV is the way of the future... look at the 153 million Telstra paid the AFL for application rights... This will keep Fox honest ....
Optus if you go back to the Super League war lost out to Fox / Telstra and Optus payTV essentially rolled over and Fox took over...
Optus has always wanted its own broadcast platform... via Fetch they could get one ...with Sony offering high quality viewing... the Commonwealth Governments roll out of the national broad band will have covered a lot of Australia before the 2013 / 14 season starts .... TBH in the next media deal they will not be in a position to offer mega bucks... but they will be in a position to offer a deal and Fox who is owned 50% by Telstra will not want a online operator... they will not want to give a Optus / Sony / Cashed up and experienced online operator [say but not necessarily Fetch] a foot hold...
Sony to make its move into online television
Japanese electronics firm weighs up risky plan to take on cable and satellite giants in the US
STEPHEN FOLEY NEW YORK THURSDAY 17 NOVEMBER 2011
Sony is working on a daring plan to shake up the way Americans watch television, with a service that will pipe TV channels direct to the company's PlayStation consoles, BluRay video players and television sets.
The Japanese electronics giant believes it may be one of the companies powerful enough to dislodge cable TV providers and satellite broadcasters from their entrenched position in American homes, and it is in negotiations to assemble content for a new internet TV service for people who buy its devices.
There are already more than 18 million homes in the US with an internet-enabled PlayStation 3, and Sony's new mid and high-end televisions all come with an internet connection. The company already offers movie rentals through its devices, but now wants to add whole TV channels.
In recent weeks it understood to have approached several of the major US broadcasters, including NBC Universal, Discovery Communications and Rupert Murdoch's News Corporation, which owns the Fox network. Although Sony has its own movie studio and television production company, it does not own television channels.
As an electronics manufacturer, it has one clear advantage over entrenched cable and satellite broadcasters, says Richard Broughton, the head of broadband media at the research firm Screen Digest. "Cable companies have to be careful about not annoying their existing customers, whereas device manufacturers can put new ser- vices on new devices and test things in the market in a way that a cable or satellite company cannot."
Nonetheless, Sony faces formidable challenges in assembling a suite of TV channels that consumers would be willing to pay for, Mr Broughton said, and persuading them to dump their cable or satellite provider altogether may be an ambition too far.
"The technology is now, and you can reliably deliver TV by the internet to most consumers in most markets at high quality, so that is a lesser challenge than the content rights negotiations."
The television industry is in a period of experimentation, not just in the US but in all major markets, as the possibility has emerged of delivering TV channels, pay-per-view services and video streaming over the internet grows.
New services have sprung up, such as Hulu in the US, which is co-owned by several of the major TV networks, allowing people to watch old episodes of TV shows on demand on their computers.
Cable companies in the US and BSkyB in the UK are rolling out services that allow subscribers to watch channels not just on the TV but on tablet computers.
And looming over the market is the possible entry of Apple, where founder Steve Jobs was working on a television offering before he died last month.
"I'd like to create an integrated television set that is completely easy to use," he told the biographer Walter Isaacson. "It will have the simplest user interface you could imagine. I finally cracked it."
Socceroo/ Mariner / Whangarei
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kind of related...
http://www.stuff.co.nz/sport/opinion/6414428/Dressing-room-insight-an-A-League-winner
Dressing room insight an A-League winner <!-- google_ad_section_end(name=storyline) --> Move a trend-setter FRED WOODCOCK
http://www.stuff.co.nz/sport/opinion/6414428/Dressing-room-insight-an-A-League-winner
Dressing room insight an A-League winner <!-- google_ad_section_end(name=storyline) --> Move a trend-setter FRED WOODCOCK
OPINION: The A-League looks set to take a giant leap for football - and it should be applauded.
According to reports in Australian media today, A-League clubs will be asked to approve a unique proposal for the final series, which would give television viewers a rare insight into the dressing room of professional sports teams during the heat of battle.
A-League coverage already includes visual footage from inside the changing rooms at halftime but under the new proposal, television would place microphones inside the dressing room so the coach's address and comments between players could be broadcast to the fans sitting at home. There would likely be a short delay so any undesirable language can be edited out.
And, according to a report in Sydney's Daily Telegraph, it might not end there, with a further project being planned for later this year in which coaches and referees will be mic'd up in a pre-season match.
Physios will also wear the ''umpire's view'' camera that has been used in the Big Bash, Australian cricket's domestic Twenty20 competition.
A highlights package would be submitted to Fifa with the hope of gaining permission to continue innovation in the A-League.
There is no doubt there will be some coaches and a vast number of players who will be vehemently opposed to all of the above.
I recall an A-League match at Westpac Stadium a few years back in which the away team's coach, who I won't name, was suspended and had to spend the 90 minutes in the stands. He sat, alone, in a box beside the media area and we were all astonished at his language during the match.
To say there was a continuous flurry of F-bombs would be an understatement.
That's not to say all coaches are like that and I'd imagine it wouldn't cause too many headaches for someone like the rather reserved Ricki Herbert, but there will be opposition to it and a big adjustment required by some.
However, speaking as someone who regards himself as a traditionalist, this innovation can only enhance the A-League and good on the bosses for putting it on the table.
Truth is the A-League is in competition with the NRL, AFL and Super Rugby, all of which have significantly higher followings in Australasia. You've only got to look at newspapers on either side of the Tasman to see where the A-League rates, and it's very rarely back-page material when those codes are in season.
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Could any possible upcoming deal be help up by the recent ruling in the Federal Court allowing Optus to replay games with a 2 second delay at no cost to them.As far as im aware the NRL and the AFL are taking it to appeal as it has massive ramifications.
GET YOUR SHIRTS OFF FOR THE BOYS
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Could any possible upcoming deal be help up by the recent ruling in the Federal Court allowing Optus to replay games with a 2 second delay at no cost to them.As far as im aware the NRL and the AFL are taking it to appeal as it has massive ramifications.
Doesn't affect A-League to much, as as far as I know it only applies to Free To Air matches.
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The owners are getting organised, or so it seems, and may want a say in the next deal as well perhaps?
http://www.goal.com/en/news/808/australia/2012/03/28/2996498/a-league-owners-set-for-football-federation-australia-power
http://www.goal.com/en/news/808/australia/2012/03/28/2996498/a-league-owners-set-for-football-federation-australia-power
Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!
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I think it will have ramifications for the football deal personally Aitkenmike. The issue is, if Optus get away with this and it costs them nothing they may also do it with football..unless of course FFA have already discussed and settled the issue with them..being a Major Sponsor and all! (Their continued sponsorship.. or otherwise may be a strong indicator)
The problem being, unless its sorted it has the potential to seriously undermine media revenues broadcasters could expect to make thus impacting on the FFA's chances of securing a better deal and sustaining and growing the A-League.
here's a related article NRL/AFL not happy
Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!
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title of this thread needs to be corrected, not sure where 's has appeared from
ps - interesting reading RedGed
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