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Somewhere on the forum a month or two back there was a link to and discussion around a Radio Sport item in which a sports editor was interviewed (i think from Fairfax) about media coverage of sport. Amongst other things he said the rugby world cup is not the 3rd biggest sporting event in the world, not even close, and that every time one of their journalists wrote that in a story it got a line through it.

Its in a Fairfax story today so the editor can't have been that good with his lines

yes, thats what reminded me. nobody recall???

Found it

I think it was with Trevor McKewen (sport jurno, editor,  and ex-Auckland Warriors CEO).  He talked with Mark Watson.  Jist of the talk was Mark Watson is sick of New Zealand sport jurnos (i.e., rugby this, rugby that, cricket, more rugby, rugby rugby rugby etc).  Trevor agreed.  Mark Watson wants change.  Wants NZ sport editors to talk more about other sports.  More triathlon (suprise surprise), jogging, cross country running, bungy jumping etc.  Trevor agreed.  Trevor also stated that "Yellow Fever believes that NZ sport jurnos are way behind the ball about everything".  It was in the wake of Nov 14.  So everything about football was perfect.  Everything about rugby sucked.  That kind of discussion really.  Stevo2010-02-03 02:14:33

On a slightly different note which I couldnt be arsed starting a topic for, I see South Africa and France are playing a Rugby Test the day after France play football in Capetown this year, my thought then becomes could NZF piggyback off the back of RWC and get a decent team down here that also has a rugby team to play them and bank on the away fans. Im thinking Ireland, Scotland, South Africa. Would depend on a FIFA window I guess but just a thought

LOL

yes Laugh for Scotland
but I good idea in principle
and be a bumper crowd in Dunedin surely.

The tournament is one of the largest international sporting events in the world, with only the FIFA World Cup and the Summer Olympics exceeding it.[1][2] The first World Cup, in 1987, had a cumulative world television audience of 300 million; its successor, the 1991 event in England, reached 1.75 billion. South Africa's 1995 tournament reached 2.67 billion, and the 1999 Welsh hosted event reached 3 billion.[20] The 2003 tournament had a cumulative world television audience of 3.5 billion,[21] and the final, between Australia and England, became the most watched rugby union match in the history of Australian television.[22] The event was broadcast in 205 countries.[23] The 2003 tournament had a cumulative world television audience of 3.5 billion, it had 48 matches, with an average attendance of 38,282 and a total of 1,837,547. The 2007 tournament had a cumulative world television audience of 4.2 billione for the 48 matches, with an average attendance of 47,150 per match, and a total attandance at all matches of 2,263,223.[24]