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The Football Code Wars

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about 18 years ago · edited over 13 years ago
The Football Code Wars

Socceroo/ Mariner / Whangarei

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about 18 years ago · edited over 13 years ago
YF
 
Very good read by Richard in the smh today, on the Football Code war in western Sydney and Australian generally, he takes no sides but belives the World Cup bid has been the match that lit the fuse.

It will be interesting but Football I think has more than the NRL worried the AFL to.
 
It just shows how far football has come in the last four years, Frank Lowy has done the near impossible from a backwater broke joke to F*******K me, in my wilderest dream to where we are and YF going so well, also great buys .............but why let Flepie go.
 
Anyway hope you enjoy



http://www.smh.com.au/news/sport/forces-gather-for-battle-to-win-the-west/2008/02/29/1204226993073.html?page=fullpage#contentSwap1

Forces gather for battle to win the west

March 1, 2008

HINDSIGHT

IN CASE you spend more time with your nose in the sports section than The Monthly or Quadrant, the so-called culture wars are over. The Cultural Elite Soyaccinos came from behind to beat Balmain Riesling Right with Kevin Rudd�s buzzer-beating apology.

But just because we have reached general consensus on things such as reconciliation (good), global warming (not good) and industrial policies that reduce workers� salaries and conditions (also not good), it is not peace in our time.

Stand by for an even bloodier battle in which entrenched prejudices, distorted versions of history and appeals to the best and worst instincts of Australians will again be common. And this time, instead of skirmishing over an asparagus ravioli with a drizzle of truffle oil, you�ll be lucky to get a decent pie and chips.

Goodbye culture wars, hello footy wars. And we don�t mean the innocuous shadow-boxing in which the four competing codes have engaged over the past two decades, where they would apologetically plonk a franchise in rival territory, hand out freebies to impressionable kiddies like missionaries distributing bibles to illiterate tribesmen, or compete in intellectually bankrupt Aerial Ping-Pongers versus No Necks versus Wogballers debates.

With the Australian Football League stating its intention to accelerate its move into western Sydney and the Gold Coast, and Football Federation Australia enlisting government support for a World Cup bid while expanding the A-League, the Cold War-style division of territory is about to be replaced by hand-to-hand combat.

As the strategic moves in the war rooms of the AFL and FFA escalate tensions, revealing has been the slightly panicked reaction of rugby league diehards at the prospect of the AFL - and, inevitably, the A-League - marshalling forces on the western front.

The Herald�s Roy Masters, one of the few experts intimately acquainted with the machinations of both the NRL and AFL, described the AFL push into western Sydney as �misplaced imperialism� - a sentiment that seemed somewhat unusual given he was, at the time, on assignment with the Melbourne Storm.

Meanwhile, a throwaway line by that sabre-rattling AFL nationalist Ron Barassi that Sydney could one day host four teams prompted predictable Churchillian cant from league dial-a-quotes about how the west would never buckle under the AFL�s blitzkrieg. �We�ll fight them in the bleachers.� That sort of thing.

But, despite those stirring words, you detect some frayed nerves among league supporters. Not because of the strength of the AFL�s multimillion-dollar push, but because they fear their own forces are not yet up for the fight.

The NRL�s hesitancy in expanding its borders and the feudal nature of some traditional heartland clubs - highlighted by the Bulldogs� recent in-fighting - could make the game more vulnerable than some of its sword carriers would like to believe.

The response of NRL supporters and media propagandists - if not the NRL executive - to a potential invasion of the west is a heavy reliance on stubborn, Soviet-style resistance from a large, fanatical band of hard-core westies.

But while they prepare for the Siege of Parramatta, the invaders are already jumping the trenches and infiltrating the population.

Meanwhile, the AFL has moved on to war footing because the game that grandiosely appropriates the title �football� has made a pact with the Federal Government to bid for the 2018 World Cup.

Until recently Hans Blix would have found only a bunch of unpaid invoices for the relative firecracker that is the A-League in the FFA bunker. But, in Rudd�s patronage, the FFA now possesses a potential weapon of mass persuasion. A chance to sidle up to the Government and, while they are at it, slip a hand in the pocket and grab the funds needed to compete in an escalating arms race.

At the same time, the FFA maintains the handy facade of neutrality.

With the summer A-League not competing head to head with other codes and the World Cup impervious to criticism as a matter of �national interest�, it can pretend to be Switzerland as it secretly masses its forces.

The first casualty of war seems to be the Australian Rugby Union which, after recent cuts in government funding, has been left looking as impotent as the Japanese post-disarmament. It does not help that, in a nuclear age, its former generals were still fighting the Boer War. (Or, judging by some Super 14 games, the Bore War.)

Even for a death-or-glory general such as Stormin� John O�Neill, it could already be a matter of damage limitation as everyone goes over the top.

Socceroo/ Mariner / Whangarei

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about 18 years ago · edited over 13 years ago
YF Further to the Richard Hinds article regarding the football wars, I have posted two further links below.

The first is over 6 pages from the hardest of hard AFL rusted on jurno but  it does contain a lot of detailed analysis about all codes and it is but a sample of the Melbourne media and their push to expand AFL, Its worth looking at for no other reason than to see how hard core they are and what we as football supporters should be aware of it and are up against. Suggest read after (assuming you do as I said six pages long) after the next bit about ratings agian written by a RL guy but the crikey link is worth a look for those into analysis


http://www.realfooty.com.au/news/news/footy-codes-go-to-war/2008/02/29/1204226995213.html


The second is from a site I use and is a good analysis of were people live and media numbers. For me it explained why Frank Lowy  is pushing into the regional market of NSW & OLD and is more fixed on expanding in NSW & QLD (Frank is very clever)



On the value of TV rights you might be interested in this article from Crikey. Here�s an extract:
�

http://www.crikey.com.au/Media-Arts-and-Sports/20080218-Not-so-fast-AFL-Who-will-pay-for-this-northen-expansion.html
�The AFL can�t delivery the ratings and revenues in those markets that the NRL does on Friday nights, or Sunday afternoons for that matter. The Seven Network won Friday nights in Sydney and Brisbane last winter on a regular basis by not showing AFL games and programming non-sport entertainment. If the AFL and its coterie of football writers in Melbourne can�t understand that, then the second Sydney team has no hope.

Like it or not Sydney and Brisbane (and the regional areas along the coast north of Sydney) are now the biggest TV markets in the country (Brisbane is the fastest growing). Sydney alone generates 37% of commercial TV revenue in the country. Melbourne accounts for around 25%. Brisbane is almost 18%. That makes Sydney and Brisbane responsible for around 55% of TV ad revenues in metro markets. If you add in the regional areas, the share is even bigger.

The two states are NRL strongholds. Soccer can�t reach these markets because it�s exclusively on Fox Sports for the next five years. Rugby Union is struggling and the AFL just battles to make any headway with viewers. Advertisers do not want to know about AFL in these markets on Friday nights and Sunday afternoons.

That�s why claims by Caroline Wilson in the weekend Fairfax papers that a new team in Sydney would be seen on TV every Friday night is hot air. Ten won�t screen non-Swans games live in Sydney on Saturday nights, preferring to show them on delay from 10.30pm onwards. Seven shows the Friday night AFL games late in the evening. They are not in the business of losing revenue for the benefit of the AFL��

BTW the TV audience in Sydney for the Swans when they won the AFL GFin 2005 was nearly a million. The following year when they were beaten in the GF the TV audience was a little over 700,000. In 2006 it was 320,000 or about the same as it was in 2004.

Brisbane�s highest AFL GF audience 592,000 was in 2003 when they won their third straight GF. Last year it was 270,000. In the A-League Sydney & Brisbane played the week before the GF & the audience was only 151,000 (these figures include the regional numbers). That�s a long way off SOO RL numbers.
here are a couple of interesting sites:

TV audiences
http://www.thinktv.com.au/SiteMedia/w3svc371/Uploads/Documents/ceb4c187-38aa-40d8-ad70-016361a65a7d.pdf
AFL up-north
http://www.rl1908.com/blog/afl-1800s.htm

Socceroo/ Mariner / Whangarei

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