You guys will have to help me here. When I left NZ in 1987 this Americas Cup hype was non-existent. I came back in 2007 and it was about.
Top down hype driven by, as I heard the other day, 'media, marketing and nationalism'.
Was that it?
Friend says he recalls, twenty years ago, as an eight year old some kind of, his word, 'outreach' with people coming to his school to tell them about the Americas Cup.