Anyone else find this exploitative and tasteless?
The Bradford Exchange make crap like this to sell to the gullible brain dead who think service men and women would be honored by people wearing tacky gold plated poppies.
That second paragraph going on about "lifelike vibrancy" of the poppy and 'to honor our diggers in a truly meaningful way" is frankly sickening really.
Worst is that there is no mention of donating any money to ex-servicemen's charities from peddling this rubbish on the page.
Also a quick google suggests that Charities such as Breast Cancer Action ask people to beware of the charitable intentions of the Bradford Exchange.
http://thinkbeforeyoupink.org/?page_id=13
Seems dead soldiers is not the only misery they trade in. Cancer suffers too - classy.
From the Webpage, it's also in AA mag this month.
Lest We Forget

A delicately hand-crafted brooch honoring those who served our nation courageously
An elegant symbol of life’s fragility, the poppy makes a fitting tribute to those who laid down their lives in service of our great nation. Now you can honour a loved one who served with the “Flanders Fields Poppy Brooch,” a tasteful fine jewellery exclusive from The Bradford Exchange.
Inspired by Lieutenant Colonel John McCrae’s epic poem "In Flanders Fields", this stunning treasure brings its poppies to life again to honour our diggers in a truly meaningful way. Hand-applied 18-carat gold-plate accents the finely-crafted brooch to create a truly opulent look. Six radiant Swarovski crystals rest in the centre of the bloom which is hand-enamelled in red to capture the lifelike vibrancy of the poppy. Wear this elegant brooch next to your heart and know that our diggers will be remembered always. The brooch is accompanied by a Certificate of Authenticity reproducing McCrae’s "In Flanders Fields" poem as a beautiful finishing touch. This touching Anzac tribute is only available from The Bradford Exchange for a limited time, so don’t miss out. Order now!
The elegant Flanders Fields Poppy Brooch from The Bradford Exchange features:
- Honour the diggers who laid down their lives in service of our great nation with this elegant poppy brooch, available exclusively from The Bradford Exchange
- Poppy brooch is inspired by Lieutenant Colonel John McCrae’s epic poem "In Flanders Fields"
- Hand-applied 18-carat gold-plate accents the finely-crafted brooch to create a truly opulent look
- Six radiant Swarovski crystals rest in the centre of the bloom which is hand-enamelled in red to capture the lifelike vibrancy of the poppy
- Arrives in a handsome presentation case with a Certificate of Authenticity reproducing McCrae’s "In Flanders Fields" poem
- Measures 7cm in length
All yours for $100.
