This is an interesting article on the struggle between active fans and “establishment” some interesting quotes in the middle of the article:
Nielsen Australia managing director Monique Perry has surveyed and measured Australian sports fans for the past 23 years.
She says Australian soccer has a particularly young and avid supporter base, which is a big opportunity for the struggling code.“Thirty-four per cent of Australians are football fans and 36 per cent of those fans identify as avid A-League fans,” she says.“This is a pretty exciting demographic.
”Perry says soccer fans in general are particularly valuable. “When we look at the A-League fans, it over indexes to younger Australians, so [among] 18-to-24-year-olds and 25-to-39-year-olds,” she says.“That core avid fan base is growing, which is a great sign.”
From WAZ - FTBL Forum
This is an interesting article on the struggle between active fans and “establishment” some interesting quotes in the middle of the article:
Nielsen Australia managing director Monique Perry has surveyed and measured Australian sports fans for the past 23 years.
She says Australian soccer has a particularly young and avid supporter base, which is a big opportunity for the struggling code.“Thirty-four per cent of Australians are football fans and 36 per cent of those fans identify as avid A-League fans,” she says.“This is a pretty exciting demographic.
”Perry says soccer fans in general are particularly valuable. “When we look at the A-League fans, it over indexes to younger Australians, so [among] 18-to-24-year-olds and 25-to-39-year-olds,” she says.“That core avid fan base is growing, which is a great sign.”