Executed correctly, the right transparent strategy can deliver a
number of new clubs that are sustainable and contribute instantly to
the value of the League and its existing clubs, and that will positively
impact the League’s commercial activities. It is imperative that the
values of existing licences are protected and enhanced by any
expansion, including the licence of Wellington Phoenix, a club that
has the full support of the APFCA membership.
https://apfca.com.au/wp-content/uploads/2019/02/APFCA-Blueprint-For-An-Independent-League-1.pdf