I can't believe the amount of hand-wringing, whinging and general dummy spitting I am seeing. Welcome to the world of professional televised sport and get used to it. Aussie League regularly has Sunday evening kick offs, and Monday night games as well. Local Rugby (ITM Cup) has midweek games and varied kick offs. Don't see or hear a lot of complaints, or a media campaign (as suggested earlier) to change things
Get over it!
Theres actually been a huge up roar about this from most provinces, they're just not getting attendances mid week anywhere.
edit: hlmphil beat me to it