should have bought in pet memberships like other club has done. That is why these metrics are bullshark. They encourage inflating figures artificially and don't actually mean anything when it comes to how well a club is actually performing.
Yep we are doing it because it is what the FFA measures clubs on. Which is fair enough, if the FFA set targets/metrics you have to try meet those targets - no matter how pointless they otherwise are.
The metrics are arbitrary and stupid though.