Then a celebrity match pre-game could work so as to bolster the afternoon "event". But you are only talking a one-off event every season aren't you so I guess that might work. Maybe 2 or 3 big "event" games per season might work.
Then a celebrity match pre-game could work so as to bolster the afternoon "event". But you are only talking a one-off event every season aren't you so I guess that might work. Maybe a 2 or 3 big "event" games per season might work.