craft beer drinkers are the hipsters of beer drinking. Beer is too mainstream if its done by a main brewery, even if its called craft beer.
Kiwi Craft beer is wanky overpriced IPA. However it is usually wanky overpriced IPA with slightly less sugar in it than other mainstream kiwi beers.
There is nowhere near the diversity of ales over here that there should be. Mind you the different ciders coming along are quite nice.