I think its worth making a distinction here, Dougie.
I agree that crowds will naturally increase as the team builds a winning record. The challenge is to keep them with us, build the loyal core who will ALWAYS be there, after we...
Stop winning, or
Get knocked out of the playoffs, or
Win the league then disappear from view for an interminably long post-then-pre-season.. etc. etc.
Its about converting significantly more of the transient "only support when you're winning" type (you don't want to be this type ;)
to "support by being at every game" type...That's most of us.
As I see it, the challenge is to identify and distill what gets the faithful core there to the games every time and share that around...tell those stories...invite others to join us. and that the club recognises and rewards those commitments people make.