Yes but the point is that given winning is outside of the marketing departments control and even for those throughout the rest of the organisation has an element of randomness to it, how can we lift crowds even when we aren't winning? Or if we are winning, what is the best way to capitalise on it with the resources we have?
Sitting back and hoping we win every season isn't a very sound strategy.
Agree - I'm sure it's a terrible strategy, but maybe the Nix aren't sustainable fulltime in WLG, which is why they need to look at AKL and maybe CHC 2-3 times a year, which I know pisses off the 'hardcore' Nix fan, but sometimes practicalities win through.
I guess largely my point is driven by the fact that the club seem to believe they have tried pretty much everything to get bigger crowds. And at times they are successful but generally only for a game before support dies away again. Take the 10k promo last season, which got the crowd to 10k (or fractionally under), but that was a lot of work from many of the YF fans and YF 'mgmt'
Just my thoughts as I think so many things have been tried over the years and basically supports pretty much stalls at around the 6-7k mark.
But I still think winning is key as I have mentioned above and BWTCF makes a good point here too - However it is also true that a cycle of success infects a certain percentage of the Johnny-come-latelies with "the bug" that the core have. Then, during the next, inevitable, lean patch the core is bigger than it was before. Yes, the core will shrink a little during the lean patch... that's natural too as some of the less well infected core defect/lose interest.