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Posted October 14, 2014 23:53 · last edited October 14, 2014 23:54

Yes but the point is that given winning is outside of the marketing departments control and even for those throughout the rest of the organisation has an element of randomness to it, how can we lift crowds even when we aren't winning? Or if we are winning, what is the best way to capitalise on it with the resources we have?

Sitting back and hoping we win every season isn't a very sound strategy. 

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Tegal edited October 14, 2014 23:54

Yes but the point is that given winning is outside of the marketing departments control and even for those throughout the rest of the organisation has an element of randomness to it, how can we lift crowds even when we aren't winning? Or if we are winning, what is the best way to capitalise on it with the resources we have?

Sitting back and hoping we win isn't a very sound strategy. 

Tegal edited October 14, 2014 23:54

Yes but the point is that given winning is outside of the marketing departments control and even for those throughout the rest of the organisation has an element of randomness to it, how can we lift crowds even when we aren't winning?

Sitting back and hoping we win isn't a very sound strategy.