Ive said this before and I will repeat it again.
The club need not worry about how many people are actually showing up and ask questions of the corporates who are not showing up. Surely its not too much to ask the sponsors who are given tickets as part of their sponsorship arrangement to ensure that they are actually being used.
After all its not the people who are showing up that are costing the club money!
People who arent at the stadium are not buying the stadiums food and drinks and are not enhancing the matchday experience at the ground.