I think there needs to be a greater point of difference, and with live sport that is the game day experience, community and atmosphere.
Hard to accomplish in the bigger stadiums we have in NZ (that are basically built to big for the all blacks).
Very interested to see how these Hutt rec games go. I know I'm like a broken record on it, but the potential is there for it to be really fun, take off, and maybe even become a regular thing. You can really deliver those points of difference a lot easier at the Hutt rec than at westpac stadium.