The visit by IOC people in the Olympics admission process changed the promotion of the event, as apparently they were horrified at the carnival aspect of a supposed sporting event. The sport is attempting to move away from it's origins, which have always been about a day out, originally as a pre-season or end-of-season festival. “Rugby Sevens are synonymous with people having a party. There’s a saying that if you’re not enjoying yourself, you can just turn around and watch the rugby." (Gavin Hastings (and others)):
The visit by IOC people in the Olympics admission process changed the promotion of the event, as apparently they were horrified at the carnival aspect of a supposed sporting event. The sport is attempting to move away from it's origins, which have always been about a day out, originally as a pre-season or end-of-season festival as Gavin Hastings (and others) have said :
“Rugby Sevens are synonymous with people having a party. There’s a saying that if you’re not enjoying yourself, you can just turn around and watch the rugby."