I think the details I have seen means it looks like they've done a great job, I think all 3 games will get really big crowds.
I am much more unsure about whether this will provide any benefit to the club (other than the short term cash boost if they make a profit and they choose to reinvest that into the club rather than take it out to repay the investors for some of the cash they have sunk in over the past couple of years). Do these one off games really attract new fans and sponsors?
It does contrast with how they're running the on pitch stuff. Commercially/administratively we're really ambitious under Welnix but this hasn't translated onto the pitch