I wonder how much they've sold the rights to other territories for? I can't imagine that there is much demand in the more than 20 teritories sold.
Funny that the UK wasn't in that list. Surely that would be the most important market?
Friendlies like this are usually on the club channels these days for those who subscribe i.e. West Ham TV and Newcastle TV.
Probably what has happened.
Doubt if Sky TV in the UK would fork out money for pre-season friendlies against A-League teams - seen (perhaps a little harshly) as a mediocre league in the UK.
Would be about as much interest as an EPL team vs. a semi-pro Conference side - EPL teams often play small local clubs pre-season but there's stuff all interest in TV coverage.
Sky TV UK and other networks have bigger pre-season games available to them involving more glamorous sides - such as the eight team "International Champions Cup" on in the USA at the same time involving Man Utd, Man City, Real Madrid, Inter Milan, AC Milan and Roma and Olympiakos: