Posted June 14, 2014 09:03 · last edited June 14, 2014 09:04
"Double-dipping", if you'll keep up with marketing science, is the wave of the future. It's "sell a lot of things to a hard core" rather than "sell a few things to a mass market" - like formerly big rock bands deluging their die-hard fan base with merchandise, box sets, etc. It's a viable business option.
And then after they have sucked you in moving you onto harder stuff (all white quaalifers). Disgusted, expected this of Sky but expected better of the Phoenix
"Double-dipping", if you'll keep up with marketing science, is the wave of the future. It's "sell a lot of things to a hard core" rather than "sell a few things to a mass market" - like formerly big rock bands deluging their die-hard fan base with merchandise, box sets, etc. It's a viable business option.
And then after they have sucked you in moving you onto harder stuff (all white quaalifers). Disgusted, expected this of Sky but expected better of the Phoenix