Surely you can't compare the costs of this game to a Super Rugby or NZ Rugby test. You get 8(?) local Super games plus at least one NZ test each year. NZ hasn't seen a top tier English football team since the 80's.
Friendly or not, this is a completely unique event on these shores.
Look I'm guessing you are replying to a Stev-0 post yes?
You won't change his mind of seeing any positives here. The point you've made has been made at least half a dozen times on this thread, I don't know how Tegal does it trying to logically have an argument with him.
You could hand out gold bars with the tickets and Steve-O would find a club in the middle east handing out bags of diamonds that was worth more.