Heh, so not only have they created a lot of fuss with offereing it PPV, but a large number of people who pay for Sky can't even access it.
I have Sky through Vodafone but with a MySky box (having had Sky separately first with a free sport for 3 months deal, then when that was up switching it to be through the Vodafone internet bill to get a discount) and we seem to have access to all the PPV channels so assume we can get this with a MySky decoder rather than a Telstra/Vodafone one. Not planning to pay for it but will have a look and see if we can.