Again, its not exactly a friendly vs Olympic being played at petone memorial. They are 2 EPL sides.
To illustrate the added value the EPL sides bring, the preseason game at the stadium vs WSW will be priced significantly lower than these games. It is also a preseason friendly. Yet despite the significantly lower price, there will barely be anyone there.
This ISNT just a regular preseason friendly. People are more excited about these games than any regular or preseason game against A league opposition. So of course tickets are priced higher. And people are buying those tickets.
I can undertand Auckland being a bit high (as it is $99 per game vs $60 per game in wellington). But you have to weigh any reduction in price with how many more people it would actually get to the game on a weeknight in Auckland, I don't think many. The Grabone tickets help capture those people, while the higher priced tickets capture those willing to pay that much, and generate a bulk of the revenue. If all tickets were $35 you would get more people, but less money for the club.